Below you'll find a list of all posts that have been categorized as “Video Production tips”
So you’ve had an amazing promotional video produced and now you want to share it with the world! But, in such an overcrowded online marketplace, how can you make sure your video is reaching the right people? Here we take a look at 14 ways to market a promotional video …
Online advertising; the growing trend In 2017, online video ads were more prolific than television ads. More and more industries are recognising the potential online videos have of reaching a wider audience and creating more brand recognition. In 2017, marketers spent double the amount on corporate videos online than on …
More and more businesses are now choosing to include video on their landing pages. But what are landing page videos, and what advantages can they offer your business? The purpose of a landing page In order to understand why landing page videos work, first it’s essential to understand the purpose …
Your website is your most effective marketing tool if it’s done right – but if you’re not using video on your Home page, there’s a good chance your site isn’t working as efficiently for you as it could be. Here’s why. Video improves the SEO of your website It’s common …
If you’re using video as part of your marketing strategy, it’s impossible to ignore social media. It’s as an outlet you should be using to get your videos seen by as many people as possible. However, it’s essential to post the right content to the right channels if you want …
Are you using video as part of your content marketing mix? If so, you need to make sure your video offering is of the highest quality – and this means having your video produced and edited by an experienced professional. Here’s why. Make your video content stand out from the …
If you’ve never heard of green screens before, you’re not alone. But just because you’re not familiar with the concept, it doesn’t mean you haven’t seen them in action. In fact, the chances are you see them every time you turn on your TV or head to the movies. They’re …
Video is now an essential component of digital marketing and its popularity is continuing to rise. If you want to attract and retain visitors to your website, it’s highly important to include video. However, it isn’t appropriate on every page. Here’s why and how to use video strategically on your …
Event videos are an effective way to boost the value of your company’s live events. They have a wide variety of uses before, throughout and after events of all kinds, to increase audience engagement and even drive sales. Here’s how. Events are a powerful marketing technique Despite the rise of …
Corporate video is the traditional term for any non-broadcast video production, so if it’s not on TV, it’s a corporate video. In this age of video, and the many breakdown categories, the term is now strongly associated with company overview videos. These videos describe a company, business or organisation in …
Your website is one of your most important marketing tools; but how can you measure and improve its success? Google Analytics can provide you with the information you need to make your website work for you – and video can be the way to increase your website traffic and give …
Video testimonials are becoming increasingly popular. Of all the types of content marketing, over 50 percent of marketers now rate video testimonials as the most effective. So what is it about them that businesses love so much? Consumers don’t trust the word of businesses… In today’s tech-savvy world, we’re bombarded …
Building credibility is key to the success of your business. But can video really help with this? Most marketers think so – more than 93 percent now use video content as part of their marketing strategies, and over half of these report video as giving the best ROI of all …
Should Your Business Be Using Social Media Videos? If you’re not yet using video as part of your social media marketing strategy, you’re being left behind. The statistics for its success speak for themselves – 87 percent of businesses who include video in their marketing strategies are using it on …
In this post we’ll show you how to make a promotional video brief so you can obtain quotes. We’ll also show you three example video briefs, the quotes and outcomes from them. A lot of businesses call or email us and ask how much is corporate video? Without a brief …
Press Play to Watch Our Vlog on Landing Page Videos Landing Page Videos :The Most Powerful Video you can put on each of your webpages. Today we’re covering landing page videos. These videos convert more than any other you can place on a website and that’s simply because they are tailor made …
Press Play to Watch Our Vlog on Video Content For Authority Why Video is One of the Best Ways To Build Your Authority G’day I’m Josh and welcome to RCM’s video production tips, hints and information. In this edition I’m going talk about Video Content for Authority. Now you’ve probably heard …
In this edition of RCM’s video production tips, hints and information, we’re looking at Logo animations.
You’ll discover why this is one of those features that you can add to your Video Marketing that is almost guaranteed to lift the perceived quality of your brand– to make it seem like a million bucks for a relatively small investment.
This page aims to give you quick and accurate descriptions on some of the production equipment we use when creating our videos.
In this edition you’re going to find out about the incredibly handy portable green screen studios…what they are, how they work and some of their cool benefits.
In this post you’re going to discover a great new technique that will help you not only retain your You Tube audience but at the same time – drive views to your other youtube videos – it’s very, very effective – and best of all it’s very simple to do!
Today, I’m going to answer a common production question I get asked, by many of my clients, plus open up the floor for you to send in any questions you might have and I’ll answer them in upcoming video blogs.
In this quick video, you’ll learn about dollies (not the little girl’s toys), tracks (not the little boy’s toys), cranes and 35mm lenses, and how by incorporating these high end equipment into your Video shoot, your production values look amazing and – here’s the kicker – it’s not really that hard to do, especially if you use an experienced crew.
