Why Professional Video Content Should be Part of all Your Events
It is no secret; the use of videos to communicate information is a valuable method for getting your point across. In the modern world, the attention span of audiences is declining and there is a need to communicate larger volumes of information in much shorter time frames. A quality video that is well placed can take your presentation to a whole new level. After all, if a picture is worth a 1000 words, a video must be even more valuable.
Incorporating videos into your event connects your audience with visual content, clear demonstrations, and powerful hype that you would otherwise not be able to so easily achieve. Video builds credibility, develops interest, and can set the tone for your presentation. You can use video content to bring the outside world directly to your audience.
According to eMarketer, this year YouTube will generate $1.13 billion in video ad revenue, which is approximately 19 percent of the US digital advertising market. Right now, video is the most commanding digital marketing tool that exists. Based on these stats, it’s a surprise that there are not more companies taking videos to the next level in their presentations. There is no other method that can complement your presentation with such power. You can utilise it in almost any venue: conferences, trade shows, live events, product launches, and more, all with the same incredible effect.
More Persuasive
Video is far more persuasive than other content types. The brain needs emotional input before it can make a decision, and video is able to convey emotion better than any other type of technology by catering to the brains’ auditory and visual systems. Video influences a person’s actions and the choices they make, which can be very beneficial to your event. Below is a video we created to open an event for Transport Workers Union delegates. The video is designed to hype up the audience at the very beginning of proceedings.
EVENT PRESENTATION VIDEO EXAMPLE from Rockmans Creative Media on Vimeo.
Did you know that just 10 percent of people remember what they hear, and just 20 percent of people remember what they read? However, people will remember 80 percent of what they see and engage with. 93 percent of communication is non-verbal, and a person will process a visual image such as a video 60,000 times faster than they process textual or verbal information. If you want to maximize your presentation you’ll want to include video.
More Professional
Adding a video creates a more professional presentation. You can also have experts participate in your video, which further enhances the degree of professionalism your presentation has to offer. These might be inventors, educators, scientists, trades people, or any professional relevant to your event.
For example, RCM’s Swinburne University of Technology’s Graduation video has educators speaking about the opportunities available to students after graduation and the role of preparing students, which creates a desire for potential students to attend Swinburne. This video is played at the beginning of the graduation ceremony.
More Informative and an Excellent Way to Share Complex Ideas
A video is the perfect way to have a presenter convey information that would be otherwise presented in a written format and far too often go unread. You can complement pitches, demonstrations, and speeches.
A great example of using a video to provide information on new products is an Apple product launch. They always incorporate video content.
When you use a well scripted video that is presented professionally during your presentation it lets you express complex ideas in a manner that is easy for your audience to understand. Using videos is an excellent way for you to complement or expand on verbal or print material, and you can clearly demonstrate training materials.
Achieve Better Audience Engagement
Using a professionally created video makes it easier for you to engage your audience. The use of video can hold your audience’s attention better than any other medium. The theatrical nature of a video can create a greater impact than a presenter speaking or other presentations formats like overheads. Visual images, sounds, and music can all play a role in connecting with your audience. This degree of engagement will ensure that your message comes across clearly to your audience and it helps to build a relationship between the presenter and the audience.
Create Consistency and Versatility
When you have your professional events video created to use in your presentations you create consistency, because it helps to ensure that the same message can be delivered to different groups of people at different times. A video provides a framework for you to communicate information in a structured manner that is highly engaging to groups of all sizes.
You also have a versatile communication tool that can be used in a one-to-one meeting or group setting. The same professional video can be featured as a core element in any size event and you can later share that same video on your website so that it can viewed again by previous viewers or new viewers alike.
Add a video to your PowerPoint presentation, play it on a big screen, scatter it among computers or TVs and deliver messages and visuals that could not otherwise be presented at the venue.
While opting for a cheaper version of your video might be tempting, it’s a mistake. When you create a poor quality video you sell your presentation at your event short. Keep in mind that the quality of your video directly reflects your company and your event, and unprofessional video could potentially damage your event and your reputation. First impressions count – make yours memorable.
Professional video is one of the most powerful tools you have at your disposal to use in your presentation and yet it remains under-utilised. Stand out in a crowd and take a step ahead of your competition by incorporating professional video content into your events. Contact us today to get started, email sales@rockmanscreativemedia.com.au or call Melbourne 03 5300 2208.