Six Reasons to Add Video to eLearning

Why add video to eLearning training?

Technology has changed how we do a lot of things — and learning is one of them. Online learning, or eLearning, is becoming increasingly popular, and recent world events have shown just how important eLearning can be, with people unable to take classes in person during the COVID-19 pandemic.

For those running eLearning courses or businesses wanting to use eLearning in employee training, video is an essential tool. Here are six reasons to add video to eLearning training.

1. Video is highly engaging

Video is the ideal medium for eLearning, as it can use many different techniques to help people absorb and retain information. Facts can be presented in various creative and engaging ways, including:

• Storytelling through dramatisation using actors
• Imparting knowledge via a presenter
• Animations
• Graphics
• Voiceovers

The ability to combine these different techniques makes video highly versatile and memorable. People remember up to 95 per cent of the information they watch in a video, compared to just 10 per cent of the information they read.

2. Video can be kept short

Video can present information in a short, easily digestible format. It is a lot less daunting than the thought of reading a textbook or long document, as video has a time stamp, so you can see from the start how long it will take to watch. This instantly makes the learner feel more relaxed and receptive.

If there is a lot of information to impart, video can easily be broken up into smaller chunks, making messages easier to absorb.

3. Video can be watched multiple times

Not everybody can retain all the information they learn in a live lecture or presentation. One of the main benefits of video is that it can be revisited again and again. The user can watch a video as often as they need until they’ve fully absorbed the information.

4. Video can be watched anywhere

Statistics show that 62 per cent of online videos are now watched on mobile devices. This is highly useful for eLearning, as users can continue to learn at their own pace, at any time of day, wherever they are, including while commuting to and from work.

Mobile video is extremely convenient — there is no need for a learner to carry heavy textbooks with them when they can simply learn from their smartphone in any location.

5. Video is ideal for practical demonstrations

There are often practical skills that need to be demonstrated in the workplace. An in-person demonstration is not always effective, as not everyone will be able to see the trainer clearly, and some may forget what they have learned — a live demonstration can’t be revisited.

Video solves this problem. It gives everyone the same clear view on their screens, and it can be watched multiple times. Plus, people love to learn from video. Fifty-three per cent of people now watch at least two instructional videos every week, in their own time, to learn how to do things.

6. Video can save you money

Incorporating video into eLearning is an effective way to save your business money. It negates the need to hire a live trainer, as everything can be done remotely. It also saves time and money on retraining employees who may have forgotten information, as they can simply rewatch the training videos.

Additionally, having constant access to training video content fosters a workplace culture of continuous learning and improvement, leading to increased knowledge and skills within your workforce. This produces higher standards and better results, ultimately leading to increased profits.

Find out more about using video in eLearning

If you are interested in using video in your eLearning courses, it is important to remember that your videos must be of high quality. If you would like more information and advice from a professional video production company in Melbourne, please contact us. We are always happy to help.