Digital video marketing has never been more important than it is today. With so many brands competing for attention online, businesses are having to work harder than ever to stand out from the crowd. But does this mean you have to spend your hard-earned budget on the services of a digital marketing agency? Or should you DIY marketing campaigns with professional video?
With a bit of time, a few smarts, and the right help from a good Corporate Video Production company, you can build a successful digital presence yourself. Here’s why you should, and how you can.
Why run your own digital marketing campaigns?
1. You can take total control
As a business owner, you want total control of how your brand is perceived by your target audience. You want to feel secure that the right messaging is reaching the right people and that your digital marketing content reflects your brand values.
When you use a digital marketing agency, you surrender some of this control. It can be difficult to keep up with the social media content being created (and posted) on your behalf. Controlling your own digital marketing content and managing your campaigns in house ensures that all your content is on-message and being targeted at the people you really need to reach.
The below branding video example was created for Pasha Legal shows how effectively a brand message can be put across.
2. You won’t miss any opportunities
Digital marketing agencies are human, and they can make mistakes or can’t act in hast. You might have been relying on a video post going out on a particular day, only to find out that the agency forgot to schedule it. Or you may need to take advantage of social or current events and need a post immediately.
When you take your digital marketing in-house, you have the power to make sure every piece of content goes out exactly when you need it to. You won’t need to worry about missed opportunities!
3. You can give a true reflection of your products and services
Nobody knows your business better than you do. Instead of trusting that an agency has truly understood what you are offering and what you want, you can work with a video production team to create professional content that gives an accurate reflection of what you do. You, the business owner has total control over the way your products and services are described in the videos and can be there on production days. Below are two samples of client-controlled marketing videos that were created working closely with their video production company (us).
The first social media marking video example is from a set of product videos we produced for Levimate.
This second social media marking video example is from a set we created for a service business; Makeovers in Melbourne. It demonstrates how powerfully a product or service can be described in just a short video when the creators are working in close conjunction with the video producers.
4. You can build trust
Trust is vitally important when it comes to building your brand online. People want to hear from previous customers before they purchase or commit – they trust online reviews as much as recommendations from friends and family.
This is another reason why doing your own digital marketing campaign management and working directly with a video company gives you an advantage. Your customers will be much more prepared to give testimonials on camera to you, rather than to a digital marketing agency (they’ve never met). We produced the below social media testimonial video for VMCH using real residents, creating a feeling of intimacy and trust that could never be achieved artificially. VMCH worked closely with us on the day of production. The video duration is short and subtitles were added …this is best practice for social media testimonial videos.
5. You’ll save money
If you use an agency to do your digital marketing, they will take a large percentage of your budget. This is valuable money that you could reinvest into your business or spend on improving your digital marketing efforts – simply by choosing DIY marketing campaigns with professional video.
The savings may be well spent on expanding your campaign duration or creating additional video content. Smart business pre-plan with their Video Production company to get many videos created from the one production shoot.
How to take control of your digital marketing
You may feel you lack the skills to do your own digital marketing. But there are plenty of resources out there if you are prepared to put in the time and effort. For example, Facebook and Google both offer digital marketing resources that are extremely helpful if you’re new to digital marketing.
It is also important to remember that you can bring in expert services as and when you need them. For example, professional video content is essential when it comes to boosting your brand online. A good Corporate Video Production company will work closely with you to find out exactly what you want to achieve, enabling you to maintain complete control of your content while presenting a professional image to the world.
If you would like more help and advice about digital marketing and using professional video content, please contact us. As a highly experienced Melbourne Corporate Video Company, we are always happy to help you achieve your goals.